We read the offers so you don't have to buy them. Then we write down the correct version — the real steps, the real costs, the real odds — and give it away.
No sign-up to read. No course inside a course. Every figure is an estimate you can check. Every course names nobody.
Most of what is sold as 'help' for small business is a sequence of free and cheap things, priced as one expensive thing. A strategy call is a sales call. A mastermind is a room with a price you weren't shown. A 'system' is a checklist with a name.
The Workshop exists to put the sequence back in your hands: what to do first, what it actually costs, what the odds really are, and what — if anything — is worth paying for. The correct information, before the sales call.
Start a business on what you already know and your own money — the whole method, so you never have to pay for a game plan, a mastermind or a program to begin.
Inside: the sentence with a number · the legal spine in one afternoon · your own honest record · give away your best knowledge · an email list with an honest gate · sell few things to people who ask · what help is worth buying, and the four questions before any sales call
Read or download (PDF)Direct-response marketing for a small business — the offer, the page, the magnet, the sequence and the call — without the tricks that will be illegal by 2027.
Inside: an offer sentence with a price and a guarantee you can keep · a magnet worth having · one-action page with proof a stranger could audit · five emails then one · the call that qualifies before it sells · reviews you can defend · the five buyer checks
Read or download (PDF)Run Google Ads for a small Australian business yourself — or buy management on your terms — without paying for results nobody defined.
Inside: define a lead first · own the tracking · one campaign you can judge · the 30-minute weekly routine · the seven questions for any agency · the 90-day decision
Read or download (PDF)Build a small paid community for your trade — or join one on your terms — instead of paying for a mastermind whose numbers don't add up.
Inside: a promise with a number · a ten-function framework · a free scorecard · the weekly call run-sheet · terms that already meet the 2027 subscription rules · eight free weeks of proof · the buyer's six questions
Read or download (PDF)From an idea to a first A$10K month on your own money — the five stages honestly costed, with the two numbers the coaching pages leave out.
Inside: total cash to a fair test · the real odds · the margin gate that stops you buying stock too early · a compliant store you own · a tracked launch with a written kill rule · contribution, not revenue · when a program is worth buying
Read or download (PDF)Build a personal AI operating system that actually runs — in three layers, with approval steps — instead of collecting prompt lists that promise 24/7 and deliver once.
Inside: the inventory · standing context written once · the correction log · chat workflows first · scheduled workflows second · one automation with an approval tap · the monthly review with hours measured
Read or download (PDF)Produce ad creative — short video and product images — for small businesses with a free-first AI stack, sold honestly, with the rights and claims layer the prompt lists leave out.
Inside: learn to see ads (two free libraries) · one tool per job, and what each cannot do · nine variations from one shoot · an honestly labelled portfolio · rights register and claims check · a priced package · the ten-minute test for any 'AI can now' post
Read or download (PDF)People with real skills and no business yet. People who have already paid once. Tradies, allied health, home services, makers, sellers, mid-career Australians being marketed to every day by pages promising seven figures. If you are deciding whether to book a 'free strategy session', read the relevant course first — it will take you an hour and it might save you the price of a car.
If it saved you money, tell one person who was about to spend it.
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